Native Wildlife Centre

Brand Identity | Graphic Design

We were excited to create a portfolio project designing a full brand identity with supporting graphic design including a park map, promotional materials and merchandise for Native Wildlife Centre.

Native Wildlife Centre is a British wildlife park with a driving passion to spread awareness, celebrate and protect the wonderfully diverse native species in Britain.

In addition to showcasing the incredible animals at the park, Native Wildlife Centre are also strongly dedicated to conservation efforts. They offer hands-on conservation workshops for members of the public to educate and inform the public how everyone can help preserve British wildlife in easy and simple ways from their own homes.

With all of this in mind, it was important that the brand identity created a visual language that was a widely appealing, wonderful demonstration of everything that Native Wildlife Centre is so passionate about.

A wooden wayfinding sign on a woodland path showing directions to different animal enclosures in the Native Wildlife Centre.

A wooden sign of the wildlife park map in a forest.

Key focus points

Whilst developing the brand identity, there were a few key focal areas that informed the design decisions made:

British
Wildlife and Nature

It was essential that the branding was deeply rooted in British wildlife and nature. This ensured that the new visual language effectively celebrated Britain’s wonderful species, and the work Native Wildlife Centre are doing for them.

Personal Connection
to Nature

Native Wildlife Centre places a strong emphasis on not only showcasing Britain’s native species, but inspiring visitors to pursue their own conservation efforts. We were sure to incorporate the idea of creating personal connections to nature into the brand.

Roots and Foundations

Finally, it was important that the roots and foundations of Native Wildlife Centre were respected and celebrated. Decisions were guided by the rich history of the Centre and ensured the visual identity was a strong representation of this.

The logo suite

Native Wildlife Centre's logo is instantly recognisable and highly legible immediately representing the brands' core values with a visual focus on British wildlife and inviting appeal.

Lockup

Primary

Logo Mark

Landscape

Word Mark

The colour palette

The colour palette is a gentle celebration of the diverse and beautiful colours found in Britain’s nature, keeping the brand well grounded in nature and wildlife.

The darker tones create a strong sense of knowledge and trustworthiness reflective of Native Wildlife Centre’s relationship with native wildlife. The brighter tones add to a warm, inviting atmosphere that catches and holds the audiences’ eye.

Forest

#233319

Grass

#586830

Bark

#6B5032

Red Squirrel

#B76E37

Daffodil

#F4C864

Feather

#E9F0F4