Morsel Adventures

Brand Identity | Illustration | Graphic Design

Introducing Morsel Adventures, a vegan adventure food company focused on providing plant-powered meals and snacks for outdoor enthusiasts.

It was our job to bring to life a bold, fun brand identity that demonstrates and emphasises the joy of the outdoors with illustration as a key brand asset and supporting graphic design.

Key focus points

Whilst developing the brand identity, there were a few key focal areas that informed the design decisions made:

The Peak District

Morsel Adventures are based around the Peak District National Park where they spend much of their free time. The activities, nature and atmosphere the park is well-known for were integrated into the design present in the colour palette, illustrations and imagery.

Clear Visual Cohesion

It was essential that the visual language created a bold, inviting appeal with a fun atmosphere reflective of the joy customers find in taking on their outdoor activities.

Key Illustrations

Morsel Adventures knew they wanted illustration to be a key asset in their branding. It was therefore crucial to craft an illustration library that was the perfect representation of their core values to uplift their visual identity and truly stand out in a crowd.

The logo suite

Morsel Adventure’s logo is energetic and playful with a strong sense of movement reflecting brand values. The bold, simple shapes are easily recognisable and strengthen brand associations.

Primary

Word Mark

Secondary

Logo Mark

The colour palette.

The brand colours create a vibrant, inviting atmosphere reflecting the beautiful colour palette of the Peak District National Park on a warm summers’ day.

Peak Heather

#5C3187
RGB: 92, 49, 135
CMYK: 79, 93, 2, 0

Crisp Cloud

#E1EBE9
RGB: 225, 235, 233
CMYK: 15, 3, 10, 0

Vibrant Fern

#84AA28
RGB: 132, 170, 40
CMYK: 56, 13, 100, 1

Wild Begonia

#DA5E17
RGB: 218, 94, 23
CMYK: 9, 73, 98, 1

Sandstone

#D4CBA8
RGB: 212, 203, 168
CMYK: 20, 17, 38, 2

Illustration of a person kayaking. Their oar has almond paddles and the water is made from blueberries.

"I wouldn't acheive all of this if it wasn't for the great talent from Ebony!

You have a great eye for detail and a lot of patience that were so very important for me to explain what I had in my mind!

Ola | Founder at Morsel Adventures

Key focus points

The logo suite

The colour palette.

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