Morsel Adventures

Brand Identity | Illustration | Graphic Design

Introducing Morsel Adventures, a vegan adventure food company focused on providing plant-powered meals and snacks for outdoor enthusiasts. They were looking for bold, fun branding to bring out the joy of the outdoors with illustration as a key brand asset, in addition to graphic design services including packaging design, banners, business cards and stickers.
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Morsel Adventures are based around the Peak District National Park where they spend their free time enjoying nature. This was a key inspiration when developing the brand. The activities, nature and atmosphere the park is well-known for were carefully crafted into the design present in the colour palette, illustrations and imagery.

Morsel Adventures

Brand Identity | Illustration | Graphic Design

Introducing Morsel Adventures, a vegan adventure food company focused on providing plant-powered meals and snacks for outdoor enthusiasts. They were looking for bold, fun branding to bring out the joy of the outdoors with illustration as a key brand asset, in addition to graphic design services including packaging design, banners, business cards and stickers.
‍
Morsel Adventures are based around the Peak District National Park where they spend their free time enjoying nature. This was a key inspiration when developing the brand. The activities, nature and atmosphere the park is well-known for were carefully crafted into the design present in the colour palette, illustrations and imagery.

Two business cards for Morsel Adventures showing the front and back design.

3 food pouches showing Morsel Adventures products with 2 flavours of vegan Jerky and one Vegan Parmesan surrounded by illustrations of the ingredients.

Logo Suite

Simple, recognisable, meaningful.

Morsel Adventure's logo is energetic and playful with a strong sense of movement and fluidity reflecting brand values and customer lifestyles. The bold simple shapes are easily recognisable and strengthen brand associations.

Core Colour Palette

Bright, bold and energetic.

Morsel Adventure's brand colours create a vibrant, inviting atmosphere reflecting the beautiful colour palette of the Peak District National Park on a warm summers day.

Peak Heather

#5C3187
RGB: 92, 49, 135
CMYK: 79, 93, 2, 0

Crisp Cloud

#E1EBE9
RGB: 225, 235, 233
CMYK: 15, 3, 10, 0

Vibrant Fern

#84AA28
RGB: 132, 170, 40
CMYK: 56, 13, 100, 1

Wild Begonia

#DA5E17
RGB: 218, 94, 23
CMYK: 9, 73, 98, 1

Sandstone

#D4CBA8
RGB: 212, 203, 168
CMYK: 20, 17, 38, 2

Peak Heather

#5C3187

Crisp Cloud

#E1EBE9

Vibrant Fern

#84AA28

Wild Begonia

#DA5E17

Sandstone

#D4CBA8

Product Palette

Striking, recognisable, and unique.

Morsel Adventure's range of vegan meals and snacks is ever-increasing so quick and easy product recognition and differentiation is key for customers.

The product palette makes this possible by assigning a unique, relevant colour to each product to be used across all platforms where relevant to the product. Every colour in the Product Palette slots seamlessly into the bright, bold look of Morsel Adventures.

Jerky

#750D0D

Parmesan

#EDB503

Illustration of a diver underwater. His diving tank is made from a large slice of cheese.

Illustration of a person kayaking. Their oar has almond paddles and the water is made from blueberries.

"I wouldn't achieve all of this if it wasn't for the great talent from Ebony at Twin Polygon!

You have a great eye for detail and a lot of patience that were so very important for me to explain what I had in my mind!"

Ola | Founder at Morsel Adventures

A phone showing an Instagram post for Morsel Adventures with more social media posts to the right of the phone showcasing new products.

A large landscape illustration with a cliff, moorland, lake and hills showing various Morsel Adventures characters climbing, walking, canoeing, cycling and paragliding.

Illustrations of an apple slice, pear slice and hazelnut lead to a unicyclist balancing on a hazelnut. The wheel of his unicycle is a pear slice.

Logo Suite

Core Colour Palette

Product Palette

Bring your project beyond.